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E48: Using Business For Your Band W/ James Cross of The Better Band Bureau Podcast


E48:


Why should a band use business characteristics? Check out this conversation between host Dave Swillum and James Cross from the Better Band Bureau Podcast. Starting off in local radio James got into audio and working with music. He went on to work on Van’s Warped Tour for three tours working in merchandise and sponsorship and now runs a recording studio in VT.


Between Dave’s experience playing and touring with rock and hardcore bands in New England and James experience in the industry in multiple roles we really lay out a conversation about why and how to integrate business into your band or art.


In This Episode We Cover


  • Why treat a band like a business?

  • Results

  • How much to spend/why?

  • Marketing your band

  • What bands does this work for?

  • Hobby vs. non-action

  • What’s your role in the band?

  • Sectioning your time

  • Brand Branding past the page


Quotes


“Band’s who take the business side of things seriously are much more likely to succeed even if they are inferior musically to other bands.” - James Cross


“When you understand business, it’s just easier to make the right decisions.” - James Cross


Jame’s & Better Band Bureau Podcast Links


Website


Facebook


Jame’s Recommended Resources


Jame’s DIY Tour Guide


The Go Giver

By Bob Burg


I Prevail Tayler Swift Cover


All You Need To Know About The Music Business

Donald Passman


Indie Music Survival Guide


Waking Up From Work Podcast Links


Website


Patreon (If you want to support the show check out our sweet offers for you)


Instagram/Twitter/Tik Tok

@davewakeup


Facebook Community to connect to creatives


Email


Youtube Channel


For audio advice and more in depth music content from Dave

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