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E169: You Aren't Posting Too Much W/ Dave Swillum


After hearing many creatives / business owners discuss feeling like they are over posting and from the other side not feeling or seeing that at all I wanted to talk about it. Anyone that isn’t an ego maniac feels a little bit of guilt plugging their own thing in general or like they are posting their content a little bit too much but I’ve almost never seen someone do that in real life. On today’s episode we talk briefly through promoting your creative or business with social and outreach without being “too much” and some of the ways to identify. Action verses results, public perception, and touch points for action.

Let us know what you think of this episode and hit me up @davewakeup on social or

In This Episode We Cover

  • You aren’t posting too much

  • Social is a moving target

  • Perception v reality

  • What they actually see v what it feels like for us

  • We are posting to something much more complicated than what it feels like to us

  • Average of 7 touch points with one person to get someone to take an action in something

  • Types of content and the changes in how it is perceived

  • What actually bothers people and what doesn’t?

  • Giving content breaks & planning strategically


“Almost no-one ever posts too much.” - Host Dave Swillum

“The amount that you are posting isn’t necessarily what people see.” - Host Dave Swillum

“It’s way quitter in real life than it is in your head.” - Host Dave Swillum

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