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E156: Building The Box So You Can Step Outside Of It & Building A Brand W/ Wohler & Co

Updated: Apr 26, 2022



Will Wohler is a portrait photographer based out of Portland, Maine. Recently I went really granular looking for a photographer specifically for helping me split my audio brand between the two spaces I work in and Will stood out. We speak to showing your brand and finding that. Will believes that everyone is an artist and needs to find a way to express it so he works to create the space and get that out into the world. We speak through deciding on the piece of industry you love, branding your business or creative, reading people, CRM’s/systems, and even starting a mystery delivers box brand as another business at the end.

In This Episode We Cover

  • Figuring out what isn’t your thing

  • True versions of ourselves

  • Everyone has an art to live

  • Live vs studio

  • The runaway train

  • Creating the space

  • Making people feel comfortable

  • reading body language

  • Empathy

  • Branding your business or creative

  • Making mission statement for anything

  • CRM’s

  • Systems

  • A shield for your time


“I feel like everyone is an artists of their passions and purpose. It’s a side of ourselves we only store through our art. The truest version of ourselves and the world needs that.” - Will Wohler

“I like having the box then I can go out of it but I need the box first.” - Will Wohler

“You only have so many hours to make someone feel comfortable enough to create and none of that is taught in school, it’s learned and an art of its own.” - Host Dave Swillum

“If I don’t know who I am I have no idea who I’m supposed to work with or what I can deliver. I need to know who I am first before I can help anyone else.” - Host Dave Swillum

Will’s Links

Will’s Site

Will’s Scout Box Company

IG @wohlerandco

Resources Noted In This Episode

Will’s CRM

Building A Story Brand by Don Miller

Waking Up From Work Podcast Links

IG / Tik Tok / Clubhouse / Twitter / HiHo Follow & DM Me!


Merch To Support Us!

Patreon (If you want to support the show check out our sweet offers for you)

Facebook Community to connect to creatives


Youtube Channel & Series

For audio advice and more in depth music content from Dave

Dave’s Indie Band Broadwing

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